- Boost website traffic and lead generation with Google Ads.
- Increase the percentage of website visitors who become leads.
- Increase the number of bookings for their rental services.
Many problems emerged for the client during their Google Ads campaign, including:
- In Mumbai, there is a lot of competition from different bus and auto rental firms.
- Budget constraints for paid advertising.
- Uncertainty about their target audience and buyer personas.
Ad Spend USD 11082
Lead Generation: 9000 nos.
Total Number of Targetted Clicks: 120K
Cost Per Leads: INR 105 (Earlier: 350)
Average Cost Per Click: INR 6.59 (Earlier: 18 )
- Extensive research on the competitors and target audience was conducted in order to uncover high-intent keywords and construct tailored ad groups.
- Created a comprehensive bidding strategy to help the customer maximize their budget and increase their ad position.
- To differentiate from the competition, we created user-friendly landing pages that highlighted the client’s unique selling features and benefits.
- A 63% increase in website traffic from Google Ads.
- A 78% increase in leads generated through Google Ads.
- A 42% increase in the conversion rate of website visitors to leads.
- A 35% increase in bookings for the client’s rental services.
- Experimentation is essential for improving Google Ads performance. Different ad groups, targeting options, ad language, and landing sites can all be tested to determine the best-performing combinations.
- Extensive research on the competitors and target audience can aid in the identification of high-intent keywords and the creation of tailored ad groups.
- Creating a strategic bidding plan can help the client maximize their budget and increase their ad position.
- The conversion rate of website visitors to leads can be increased by creating landing pages that showcase the client’s unique selling features and benefits.