The school chain is a well-established institution with many branches throughout Maharashtra.
They have a reputation for providing high-quality education and have received recognition for their accomplishments in academics, sports, and extracurricular activities.
Despite their success, they had difficulty increasing enrollments and drawing a larger audience.
In today’s digital age, parents rely on the internet to identify the best schools for their children. A School Chain Principal recognized this trend and intended to use it to expand enrollments through conversions. They decided to opt professional agency services to achieve their businesss objetive.
The major goal of the school chain was to create leads and raise enrollments across all its branches in maharashtra. They aimed to reach a highly engaged audience that was actively looking for schools online..
The biggest problem was standing out in a crowded market and getting the attention of parents who were inundated with advertisements and options.
Furthermore, the school administration lacked experience with digital marketing, making it challenging to develop an extensive approach
To deal with these challenges, We used a two-pronged approach. We began by concentrating on SEO in order to optimize their website for keywords linked to their target audience and geography. This assisted them in ranking better in search engine results, attracting more organic traffic to their website.
Second, they targeted parents who were looking for schools admissions online using Google Ads. To reach their target demographic, we used a combination of Google search and display ads, and we optimized their campaigns to maximize CTR and conversions.
We as agency used a variety of measures to assess the success of its ads, including impressions, clicks, CTR, conversions, and CPC. We also started tracking their ROI to guarantee they get a good return on their advertising dollars.
Total Marketing Budget Spend: USD 9082 Nos.
Lead Generation: 4130 nos.
Enrollments via SEO & Google Ads: 950 Nos.
Total Number of Targeted Clicks: 10K
Cost Per Lead: INR 175 (Earlier: 350)
Average Cost Per Click: INR 12.30 (Earlier: 22 )
We found that our marketing strategy was quite effective, generating over 4000 leads. We were able to reach a highly engaged audience and improve enrollments by targeting parents who were actively searching for schools online.
The school system saw a 300% increase in internet traffic via SEO as well as a 200% rise in conversions.
They also witnessed a 30% decrease in CPC, which resulted in a stronger ROI.
The school chain’s successful campaign provides key takeaways for other businesses. Firstly, it’s important to understand your target audience and optimize your website for keywords that they’re searching for.
Second, Google Ads is a powerful tool for reaching a highly engaged audience.evade AI Finally, measuring data and ROI is critical to the success of your campaigns.
In conclusion, the school chain’s combined SEO and Google Ads campaign were effective in generating over 4000 leads and increasing enrollments. They were able to reach a highly engaged audience and stand out in a competitive market by targeting parents who were actively searching for schools online.
This case study exemplifies the potential of digital marketing and how it can be used to achieve company goals.
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